Beit Shemesh Gowns

In the Sheinfeld section of Beit Shemesh, sits Rayim Ahuvim, a gown gemach dedicated to the memory of Joy Rochwarger and Ahuva Prager.

Founders and managers, Elyssa Aftel and Mimi Rochwarger created the gemach to ease financial burdens while allowing for beautiful celebrations of family simchas.
It is here where women from all across the religious spectrum shop, schmooze and share in each other’s joy of celebrating a wedding or a bar/bat mitzvah while taking home a perfect dress that makes them feel special and beautiful.
With an inventory of over 400 dresses ranging in size from infant through adult and a personal volunteer staff member dedicated to assisting each client, this unique place feels more like a boutique than a gemach.

She came with her two teenage sons. One of them was wearing a torn shirt. The three of them looked like they hadn't bought new clothing for a while. They left with new shirts, pants, dresses, skirts and even belts!! They were all so pleased with the quality and style of the clothing. Thank you all so very much.’

Malki Feigenbaum
Rebbitzen of Irving Place Minyan and Yad Leah volunteer