The neighborhood of Givat Shaul lies in Western Jerusalem at the entrance to the city. It is a diverse community consisting of many students studying in various yeshivas. In addition, there are young couples, large families and seniors. Because the Yad Leah shop is centrally located in this bustling urban community, people from all over the city come to find clothing for themselves and their families. This Yad Leah shop has recently received quite a bit of publicity in the local newspaper due to it’s clean, well- organized and well- stocked shelves. It has, therefore, quickly become a popular place for people in the lowest income bracket to find appropriate clothing. Currently this shop is servicing upwards of 200 families.